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詳細資料ISBN：0324322844 規格：平裝 / 680頁 / 普通級 / 單色印刷 / 初版 出版地：台灣 內容簡介 GLOBAL MARKETING MANAGEMENT USES HARVARD CASES TO EXAMINE THE FACTORS THAT AFFECT MARKETING OF GOODS AND SERVICES WORLDWIDE. EMPHASIS IS ON MARKETING STRATEGIES OF DOMESTIC MARKETERS TO INTERNATIONAL OPERATIONS AND THE INSTITUTIONAL STRUCTURE THAT EXISTS IN INTERNATIONAL MARKETS. MARKETING STRATEGIES OF CORPORATE OPERATIONS WITHIN THE GLOBAL ARENA ARE ALSO EXAMINED. THE GREATEST CHALLENGE TO THE COMPLEX NEW DEMANDS OF THE EXPANDED, GLOBAL MARKETPLACE COMES IN DEVELOPING THE ORGANIZATIONAL CAPABILITIES AND MANAGERIAL COMPETENCIES TO IMPLEMENT A CLEARLY DEFINED STRATEGIC INTENT. GLOBAL MARKETING MANAGEMENT’S CASES PROVIDE REAL EXAMPLES OF THESE CHALLENGES BY PRESENTING THE ISSUES FACED BY DOMESTIC COMPANIES SUCH AS BAUSCH & LOMB, REEBOK, GILLETE, DHL, AND INTERNATIONAL FIRMS SUCH AS TESCO, PLC, SILVIO NAPOLI, BAJAJ AUTO. THESE CASES HELP READERS GAIN AN UNDERSTANDING OF REAL-WORLD MARKING IN THE INTERNATIONAL ENVIRONMENT. |
走過路過,千萬不要錯過！請參閱詳細商品資訊Global Marketing Management: A Casebook＜5版＞網路購物EC是擋不住的趨勢,可以方便比價只要用功通常都能買到相對便宜的商品！TIMOTHY最近也對這個商品很感興趣,Global Marketing Management: A Casebook＜5版＞ 等好久終於開賣了超讚的啦！希望我整理的資料能對我大家TIMOTHY有幫助。 |
SUE最近也對這個商品很感興趣,SUE是我的好朋友,為人正直又有愛心;SUE他只會推荐好東西！網路價格隨時會調整,請以原網購平台資料為準！Global Marketing Management: A Casebook＜5版＞也有些網路上部落客的評價也值得我們參考.希望我整理的資料能對我大家SUE有幫助。 |
資料來源：博客來
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